Philosophy – Why we do what we do
Design is about solving problems. It’s got to feel right. By this we mean it is engaging and inclusive, environmentally and economically sustainable. It has quality. Good designs are functionally, commercially and aesthetically more efficient, enhance people’s day-to-day lives and have the smallest impact on the environment.
‘Good design is not just about the aesthetic improvement of our environment, it is as much about improved quality of life, equality of opportunity and economic growth’ CABE United Kingdom
Good design is not just good looks. It is what it does; about new relationships between things. It’s benefits and value can be its ability to transform how people behave and feel. It is also sustainable: saving energy, limiting emissions, recycling water, and reducing costs. Design is the frontier on which the fastest growing businesses compete.
Bird de la Coeur think design is about both the big choices and the small choices we make everyday. Design is about considered siting, orientation, the compelling idea, incorporating cultural and personal reminders, and supporting great local suppliers.
Process – How we do what we do
We create a dialogue. We do sketches, make models and create 3D models. Then we do more sketches. Understanding the brief, listening to the articulation of the issues and asking questions lead to an understanding of the brief that isn’t always what it first seems. This understanding, the distillation, is essential to the solution.
Max Ernst says creativity is that marvellous capacity to grasp mutually distinct realities and draw a spark from their juxtaposition. Bird de la Coeur think this is fundamental to architectural thinking. The competing demands of various interest groups, clients, or authorities etc require an understanding that will lead to each projects’ unique solution, or its compelling idea. This is achieved by listening and sketching.